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Field Fresh
provides a full category management service focused on long
term development and providing a full range of fresh produce,
prepared produce items and cut flowers for high street retail
outlets. Produce is a fresh, highly sensitive category which
demands special skills in the way that it is handled, presented,
and stored.
Experts Adding
Value
A team of Retail Support Managers work
closely with store staff, visiting outlets and giving practical
hands-on assistance including merchandising and range analysis,
planograms, packaging rebranding, store openings and staff
training and support.
We carry out regular benchmarking; auditing
quality, price, range, packaging and promotion; while shared
sales data helps us plan more effectively for future supply.
Newsletters give a regular update of developments; and regular
promotions and new product development ensure consumer interest
is maintained.
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