| Redbridge
Repositions Itself For Growth
19 April 2004
Redbridge, one of the UK's leading suppliers
of fresh produce solutions, today announces a business and
divisional restructure following the buy out of 3I's equity
stake in the Company.
The Redbridge Group has grown significantly
in its first nine years and is now ready to make the next
steps in its business development. As part of this process
the Group has been restructured into three distinct market-focused
sectors, each headed by its own Managing Director:
- Redbridge Produce & Flowers, the
Group's core activity, will remain focused on local wholesaling
to the independent retail and food service markets, along
with School Fruit and Vegetable Scheme contracts, and will be
led by Graeme Hinchley who has been with the Redbridge Group
since its inception.
- Redbridge Worldfresh is a rebrand bringing
together Redbridge's importation and procurement activities
together with its multiple retail supply companies. Redbridge
Worldfresh incorporates Redbridge AFI, The Summerfruit Company,
Redeva and Richard Parke-Davies, who joined the Group in
1999, will lead the sector; with Graham Blake taking responsibility
for The Summerfruit Company, Redbridge's soft and stone
fruit activity, and Tony Ganio continuing to head up trading
activities in other areas.
- Redbridge Fresh Services is a newly-formed
division, which has been created to bring together the Group's
category management activities in catering and retail. The
former divisions of Caterfresh (foodservice) and Field Fresh
(retail) will now be part of Redbridge Fresh Services. Steve
Harrison, who joined the Group in 1997, will lead this sector;
Steve will be supported by David Burns who will head the
foodservice division, and Colin Dams, who recently joined
the Group from Tesco, who will continue to head the retail
division.
Redbridge Chief Executive, Denis Punter said: "Redbridge
has grown substantially in recent years and the prospects
for further growth are significant. We have established an
industry-leading management team committed to providing our
customers and suppliers with the best service; and these changes
have been made to enhance our customer focus, and set the
foundations for Redbridge to make further progress."
For more information on Press Releases:
Press Office ZPR:
zaria@z-pr.com
|
Floral
Business of the Year
