Britfresh
and Continental Fresh passes one million mark
Redbridge Produce & Flowers' wholesale
fresh produce brands Britfresh and Continental Fresh are celebrating
a major milestone this summer, with over one million cases
sold.
Britfresh, with its distinctive royal purple
packaging, was set up in 2003 to establish a guaranteed, fully
traceable, reliable brand for the wholesale markets. The produce,
sourced entirely from UK growers, is grown and packed to the
highest standards, with complete traceability and food safety
guarantees.
In 2004 the brand was extended to offer
a range of produce from quality European growers, under the
Continental Fresh label. In just two years sales have really
taken off in Redbridge Produce & Flowers branches, passing
the one million milestone in June this year.
Graeme Hinchley, Managing Director of Redbridge
Produce & Flowers, commented: "We knew that our wholesale
customers were not just looking for the cheapest product available,
regardless of quality. They wanted good quality produce that
was reliable and consistent. Britfresh and Continental Fresh
brands help our independent retail customers compete with
the major multiples, and they also support UK and European
farmers."
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