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Worldfresh celebrates amazing growth
In the year that Redbridge Group celebrates
its 10th anniversary as an independent company, its Worldfresh
import and procurement division is also celebrating - its
most successful year to date.
Sales of soft fruits through Worldfresh's
brand The Summerfruit Company, which had been increasing at
a respectable £1 million per year, leapt by a massive
£12 million during 2004. Biggest increases were seen
in sales to the leading multiples, but sales to foodservice,
independent retail and convenience outlets also recorded impressive
growth.
The 2005 season looks to be just as successful
for The Summerfruit Company, with demand potentially outstripping
supply and the only limit to record sales of soft fruits being
what the growers are able to grow. Satisfaction rates amongst
customers have also shown great improvement, with a reduction
in rejections and customer complaints. Redbridge Worldfresh
Managing Director Richard Parke-Davies said: "I am delighted
by this outstanding result, and the hard work the staff have
put in over the past year. In light of the increased volume
and value of sales through Worldfresh, we have recently strengthened
our technical, sales support and financial teams considerably.
This will ensure that we carry on growing successfully and
effectively, and continue to offer the best service possible
to our customers and suppliers."
The Summerfruit Company's UK blueberry grower,
David Trehane of the Dorset Blueberry Company, won Young Grower
of the Year at the Grower of the Year awards earlier this
year. The Dorset Blueberry Company was featured on the BBC's
prime time coverage of BBC Gardeners' World show at NEC Birmingham
in June 2005.
UK strawberry grower for The Summerfruit
Company, Peter Wensak of Pole House Nursery, recently featured
in the strawberry advert for Sainsbury's. His premium-quality
strawberries, marketed under Sainsbury's Taste The Difference
brand, are the only Taste The Difference brand to be nominated
for the Q Awards for quality foods in December 2005.
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Business of the Year
