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New Divisions for Redbridge Worldfresh
Redbridge
New Zealand - Redbridge Worldfresh has recently set
up an export office in Wanganui, New Zealand to export Southern
Hemisphere fruit into the UK. The office is being run by Geoff
Murdoch, who worked for Redbridge for over 3 years before
establishing Redbridge New Zealand. Geoff will be contracting
growers to become dedicated suppliers of blueberries and apples,
which will enhance our offering to customers and streamline
the supply chain into the UK. The office will also be in a
prime position if kiwi fruit is de-regulated in the future.
Redbridge
Frescura - Worldfresh has formed Frescura as our European
company to take the category management of berries to European
customers. The company is a joint venture with Spanish partner
Agromorales and Melt Van Schoor is heading up the sales for
our new venture. Early response from European customers has
been excellent.
Worldfresh has also set up an office in
Masland, Holland which opened on May 8th 2006. This office
is being run by new employee Yuri van Gils who is working
to co-ordinate sales in Europe with Redbridge Worldfresh.
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