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SOMERFIELD & REDEVA - NAMING OF
NEW VARIETIES
Somerfield
customers will have the chance to name their own variety of
Redeva strawberry, which will be stocked in all Somerfield
stores, as part of a nation-wide competition. The strawberry,
grown in Egypt and Morocco, will be on sale in Somerfield
stores in November 2006 until March 2007, a sister variety
will then be grown in the UK for Summer 2007 when the British
season starts. This strawberry variety has been chosen from
over 20,000 selections, which was then whittled down to 19
varieties for further analysis. The 19 varieties were then
blind tasted by industry leaders, growers, suppliers and Somerfield
employees, who decided that variety '57', with it's high-quality
appearance and delicious taste, was best suited to Somerfield
customers. The competition will be run through the Somerfield
website where customers will be invited to take part in a
survey to name the variety. We'll keep you updated on the
winning entry!
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