Expertise in Action

The challenge for developers of new soft fruit varieties is to bring together the world's finest plant material and, from this, create new varieties that will keep our industry competitive in the future.

Redeva's expert team has an unrivalled track record for producing successful new varieties, winning many of the industry's most prestigious international awards in the process. Throughout our work, we have acquired a wide range of outstanding germplasm from sources around the globe.

State-of-the-art computer-controlled glasshouse facilities for raising and trialling seedlings, and our varieties' adaptation to different environments, ensure year-round production of quality fruit. Our testing program uses the most advanced trialling facilities and technology, while retaining the advantages of traditional cross breeding. No GM techniques are involved.

Click here for Redeva Breeding Calendar